Consumo audiovisual en Guayaquil durante el post confinamiento obligatorio por la Covid-19: estudio cuantitativo de los públicos de películas y series de 30 a 59 años: hábitos de consumo

Abstract

The pandemic caused by COVID-19 produced changes in the lifestyles and consumption habits of millions of people. In the present work, the consumption behaviors of Guayaquil residents aged 30 to 59 years after the mandatory confinement were studied through a quantitative approach with 385 respondents. Among the most significant results, it was found that binge-watching (excessive consumption of series and movies) had a notable boom during the confinement. This behavior was caused by the digital response to the quarantine, which modified the lifestyle of consumers from Guayaquil. It was also identified that, despite this introduction to the digital world, the Ecuadorian audience is still not part of the prosumer culture, being still a very passive audience.