Consumo audiovisual en Guayaquil post confinamiento obligatorio por la Covid-19. Estudio cualitativo de los públicos de películas y series de 15 a 29 años: motivaciones, espacios, plataformas, dispositivos y canales de comunicación

Abstract

As a result of the COVID-19 pandemic, t husbands of people around the world adapted their lifestyles t o t he dynamics of mandatory confinement. This research sought to know the movie and series consumption habits of Guayaquil residents between the ages of 15 and 29, in the post-compulsory confinement phase due t o COVID-19. I n t his qualitative study, f fifteen semi-structured interviews were conducted with men and women between 15 and 29 years old in the city of Guayaquil. I t was possible to establish that the participants consumed films and series with the purpose of satisfying their needs, mainly cognitive, and of social and personal integration. I t was also possible to identify that most of the participants prefer to continue consuming at home for f ear of contagion. Regarding the platform of use, Netflix leads the streaming market.